To make things easier, we’ve broken down the tactics into several categories:
Contents:
• Content Marketing
• Email Marketing
• Promotion
• Communities
• SEO
• Search by keywords
• Social networks
Content Marketing
As long as you create quality and relevant content on your site, you will have a steady stream of visitors (hopefully) coming to your site from Google.
Inspired now? Here are some tips for getting traffic to your website with content:
Write useful content
It sounds obvious, but most SEO focused content boils down to this:
Answer a question that a lot of people ask online that is not well answered.
If you have a question, what’s the first thing you’re likely to do? You search on Google.
It can be literally anything. From what a meme is, to where it’s good to live, to why cornflakes were invented:
The point is: Google and the alternative search engines exist to primarily answer people’s questions. If you can answer the questions with content on your website, Google will send traffic to your site.
How to find these questions?
Well, this is the hardest part. Understanding your audience helps. The same goes for using keyword research tools .
But one of the easiest ways to find the questions to answer is to Google it.
Enter a question your audience might ask you and go from there. I guarantee you will end up in a hole of potential questions to answer.
Once you have a few questions, use this simple framework to approach writing useful content:
• Do a keyword search to find a popular question.
• Write an article that answers this question.
• Follow the art SEO best practices for your article.
• Make sure the number of words is sufficient to answer the question
• Edit your article ( we all make mistakes ).
• Tap publish, rinse and repeat.
Make sure you pick a content topic that won’t be dead in a few months …
Write up-to-date content
“Evergreen” content is content that will continue to be relevant after publication.
He can understand things like:
Up-to-date content types
Some content quickly becomes obsolete, while up-to-date content is not dated like newspaper articles. In fact, they can bring a steady stream of search traffic, leads, and social shares over time.
It could also:
• Provide lasting (and compound) value.
• Help educate new clients / readers.
• Help build your authority.
• Help attract links.
Publish long form content
There is no right or wrong length of content. The ideal word count for your content is the one that best covers the topic.
That being said, we’ve found that longer content works better:
Number of words compared to the position in the ranking of Google
So why write long content ?
There are four main reasons why you should do this:
• Longer content is generally ranked higher than shorter content.
• The longer the content, the more social shares.
• Content is more thematically relevant (a Google ranking factor )
• It can help convert readers to customers (eg by improving content)
Write catchy headlines (using headline analyzers)
Headlines are one of the most important parts of your content.
They are probably one of the first things people see in Google search results. Without a compelling title, even the most comprehensive blog post may go unread.
To help you create eye-catching headlines, you can use a headline analyzer like Sumo’s Headline Generator :
Writing good headlines is an art form. But don’t worry, it can be learned and improved with practice. If you need to start from scratch, follow these tips:
• Research your customers.
• Take a look at your competition’s headlines.
• Use words your audience can use (+ avoid jargon).
• Use numbers at the start if you can.
• Use powerful words like “secret”, “unspeakable”, “hidden”.
• A / B test your titles if you can.
• Measure your CTR (click-through rate) and adjust accordingly.
Improve old blog posts
The solution to increasing traffic to your website is probably something simple that you already have: old blog posts.
If you’ve blogged for a while, you probably have tons of posts in your archive that need a little love to bring them back to life and get them driving search traffic.
Look for pages that are at the bottom of the first or top of the second page of Google search results. These pages are perfect examples to improve.
But how to improve them?
• Update any outdated information.
• Add more images, screenshots, videos, etc.
• Improve your introduction (to make you want to keep reading).
• Increase your word count (if that makes sense).
• Add links to and from similar articles.
• Improve readability through paragraphs and bulleted lists.
• Repost them and present them again as new.
• But sometimes, instead of updating old articles, it is better to merge them …
Use the skyscraper technique
The Skyscraper Technique or Skyscraper is a marketing term.
It is basically a system for turning content into high quality backlinks.
Here is how it works:
Step 1 – Find existing content with lots of backlinks.
Use tools like Ahrefs Content Explorer or BuzzSumo to find URLs with lots of social shares and links.
Finding successful content (to replicate) with Ahrefs Content Explorer
Find successful content (to replicate) with Ahrefs Content Explorer
Step 2 – Now go create something much better.
Now you need to figure out how to improve it. Can you add more recent information? You might be able to improve the visuals or expand them to include more points.
Step 3 – Promote Your Skyscraper Content
Go to sites that link to original content and ask for links to your top content.
- Create an expert review article
Expert review articles are blog posts that collect quotes from experts and then use them in the article.
Here is an example from Databox on the best free SEO tools according to the experts:
This type of content generates traffic because:
• It features subject matter experts, who will likely share your content with their audience.
• It follows the structure of list items, which we know to perform well.
• It attracts many visitors and first-timers because they collect quotes and advice from well-known professionals.
Email Marketing
If you’re doing anything online, you need an email. Regardless of the size of your business or website, being able to send emails to your audience is essential.
Seriously, half of the world’s population uses email :
With so many people reachable through their inbox, email is one of the best ways to drive traffic to a website because:
• Your email list is already interested in your site.
• Traffic is almost guaranteed since you are addressing your list directly.
• Emails drive targeted traffic to the pages you choose.
Increase website traffic through email marketing
Email marketing is a fairly inexpensive yet effective way to reach your audience.
In addition to following the best practices in email marketing , here are some essential steps you can take to increase traffic with email marketing:
• Create a list of subscribers as soon as possible.
• Choose the right email marketing software .
• Keep your emails in mind.
• Write eye-catching topics.
• Add social sharing buttons to your emails.
• Add a CTA (Call to Action).
• Don’t send too many emails.
• Make sure your email template works on mobile phones and that they are not marked as spam .
Create a series of welcome emails
A welcome email series is a sequence of emails that are automatically sent to your subscribers when they first sign up for your list.
Remember: This is your chance to make a great first impression. This can go a long way in increasing your website traffic, as well as increasing the number of your subscribers.
Drift does a good job with this email that gets straight to the point and directs new subscribers to popular content:
Add a way to capture emails on your site
To start harnessing the power of email for traffic, you need a way to collect email addresses through your website.
The bottom line is to give people a compelling reason to sign up.
Promotion
So you’ve written great content, what now?
It’s time to promote it.
Here are some content promotion tactics to try:
Submit your content to site aggregators
A content aggregator is a website that does not create its own content. Instead, it collects content from other sites and “bundles” it in one place.
People generally like aggregators because they allow them to find a variety of content in one place. On the other side, publishers present their content to people who want to see it.
Here are some ideas for content aggregators to submit to:
• Reddit
• Web designer News
• Designer News
• Growth.org (formerly Inbound)
• Hacker News
• Mix (formerly StumbleUpon)
• Digg
• del.icio.us
• Panda
• Fark
• Managewp.org
• Facebook groups
• LinkedIn groups
• Zest
Blogger outreach involves finding relevant blogs and sending them a personalized email highlighting your website, service, product, etc.
You can contact bloggers:
• That you have already featured on your site.
• Which have content on the same subject.
• Who have already been linked to similar topics.
• Who tweeted similar articles.
Write your awareness email
Now you need to write the email you are going to send.
If you need help preparing your presentation, check out the HubSpot email sending templates.
All you have to do is click on “Send”.
Don’t think that you can only write content for other sites. Also invite others to write on your blog. Provided they write a quality and original article that is interesting for your audience of course.
Not only are you getting new content on your site, but the guest blogger is likely to promote the article, which increases traffic to your site.
Communities
While we’re on the subject of promotion, sharing content in online communities can be a great way to drive traffic back to your site, although it gets harder and harder as more and more people do it. is not scalable. But it’s still worth testing.
Promote content in relevant online communities
Online communities are places where your audience is on the web and can include Facebook groups, Reddit channels, Slack, and forums.
It’s easy to find relevant online communities if you’re already in the niche.
If you don’t, here are some helpful resources:
• Slack communities directory
• 400 Slack communities
• Over 500 Facebook groups (via Dropbox)
• 5,000 Reddit Tops
Posting useful content on Reddit
Drive traffic to your website from forums
Forums have been around since the very early days of the web. Since then, people have been using them to return traffic to their websites.
Here are some tips for promoting your site on forums:
• Choose the right forum for your niche.
• Choose your username carefully.
• Put a link in your signature.
• Create your profile carefully.
• Don’t be a spammer.
• Provide quality content.
• Start new discussion threads.
• Post often.
Create your own forum
If you can’t find a good forum for your industry, you might consider starting one yourself. In fact, with WordPress forum plugins you can set it up pretty quickly.
If you go this route, you need to make sure that your users are producing quality content, that you have moderators, and that your forum has good UX.
If you do it right, your site could be visited regularly.
SEO
All of the keyword research (we’ll get to that later) and content in the world won’t save your site if you’ve skipped SEO .
SEO services in Lahore is one of the best ways to get regular traffic to your site. As long as you rank well on Google, you will be able to drive organic traffic to your site.
It sounds good, but nothing in life comes for free or without work.
To benefit from SEO, you need to write about the topics people search for in Google (which we covered in the previous section). But to take full advantage of it, you also need to ensure that your site is optimized for search engines.
Pay attention to the SEO health of your website
SEO is pretty straightforward. Most of the benefits come from following best practices to make sure your website is healthy and has everything Google expects.
Putting these things in place can make a big difference to your site’s traffic volume.
Here are the SEO basics you need:
• A SEO friendly CMS like WordPress .
• An adapted design and good mobile ergonomics .
• An SSL certificate .
• A fast and reliable web host .
• Links from relevant sites.
• Content that people really want to read.
SEO can obviously have other elements, including the technical health of websites (we’ll talk about that later), but that should allow you to prepare the ground.
Create backlinks to your website
Links from authorities and relevant sites are like votes of confidence for your site.
Search by keywords
Keyword research is the process of finding relevant phrases (keywords) that your audience is looking for.
Once you have a list of keywords, you want to include them on pages with the intention of those pages showing up in search engines.
There are many ways to generate keywords, using free or paid tools.
Let’s start:
Target subjects with potential for trafficking
SEO is one of the best ways to send consistent traffic to your blog (more on that later in this article).
But in order for Google to send you visitors, the keywords need to be correct. In other words: you need to target keywords that have traffic potential .
There are many free and paid keyword research tools . Here are some of the best:
• Ahrefs Keyword Explorer (PAID)
• SEMrush (PAID)
• KWFinder (PAID)
• UberSuggest (FREE)
• Google Keyword Planner (FREE)
• Keyword Sheeter (FREE)
And don’t forget to:
Targeting the long tail of keywords
Long tail keywords are phrases longer than 3 words that are very specific to what you are selling or the information you provide on your blog.
How to find long tail keywords?
Here are 3 quick ways to find long tail keywords:
Method # 1 – Autocompletion
The first step is autocompletion . Just start typing your main keyword or topic and let Google generate suggestions based on what other people have searched for:
Method # 2 – People also ask
If you scroll a bit down on the results page, you’ll see the next search method Keyword Long Tail: the box ” Other Questions Asked”
Method # 3 – Related research
Finally, at the bottom of the page, you will find related research suggestions :
Social networks
If you want traffic, go to places online where your target audience hang out and share content. Social media marketing agency can also help you build brand recognition and build community.
And it’s not just about sharing memes and chat videos: 43% of adults in the US get their news from Facebook :
Here are some ways to drive traffic to your site using social media:
Be active on social networks
It seems like an obvious step, but you actually need to set up your social accounts if you want them to generate traffic.
Here are the essential elements to complete on the platform of your choice:
Complete your profile completely (don’t forget to link to your site) and your professional pages ( Facebook and LinkedIn ).
Promote your blog content.
Make sure to share interesting content (follow the rule of thirds ).
• Post when your audience is online.
• Speak with your audience.
• Which platform you should be on depends on your audience.
• The best social media platform is where your audience ends up.
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