The importance of setting up a regular and long-term SEO strategy can be summed up as follows: “  It’s like wanting to be in good physical shape, you need a minimum of commitment to a routine. exercises to hope to begin to get results after è s several weeks. SEO is the same, it requires effort, and you have to be consistent because if you stop, you risk losing the benefits ” . In short, SEO, “  it’s not a sprint, nor a marathon, it’s a way of life” .

The company, which today has three collaborators and freelancers, is developing a SaaS solution for the development of search traffic for companies of all sizes. The concept of the tool: give client teams different SEO tasks that they can complete in 20 minutes, at their own pace. Romain Brabant decided to launch the startup to resolve SEO issues that he himself may have encountered during his career as an online entrepreneur, such as the limits of what SEO agencies allow, their costs, or the complexity of natural referencing.

Optimization, content creation and obtaining links, the three pillars of a good SEO strategy

SEO is made up of three pillars, Romain Brabant told us. The optimization of the sites on the technical side at first. Then the creation of relevant quality content, and, finally, improve its authority by obtaining relevant links to its site . SEO agecny intervenes less on the first pillar than on the optimization of the “content pipeline”, the publication schedule, the contents and the obtaining of backlinks. Either prerequisites for development of the reputation of an online business’  m nfortunately, as soon as one of the serious content, corporate or BtoB, it is less clear moose or be creative to the buzz. We must therefore help to promote sharing and bring life to life ”the contents of the company in question.

The solution allows onboarding in several stages: the customer first enters his brand, his region, five key words that allow him to monitor his activity, then a competitor he wishes to monitor. SEO services in Lahore can then start creating tasks related to the chosen keyword.

“The problem with SEO is time”

“These tasks are one of the most important features of SEO agency. These are ‘boring’ but necessary missions, which allow you to find opportunities to get links to your site, new content ideas, new competitors, or just new keywords, ” continues the entrepreneur. For him, the strong point of the solution lies in the fact that it is a collaborative tool: Our SEO company aims to ”  train” the teams so that they perform well on these ”  chores” . The main idea is that each of these employees can contribute to long term efforts to improve SEO.

One of our mission is to monitor and analyze as a team the search results on Google for defined keywords and region and thus discover opportunities for links and / or new angles of content creation. However, ”  Da ns weeks of this analysis, it is likely that the first 100 Google search results will not be the same, there will be 20 new incoming and outgoing. After this first analysis, our SEO company will regularly monitor these evolutions. Thus saving significant time on a job, by definition, already repetitive.

Today the company has three offers. The first, free, allows you to use the tool for two hours per month, which allows you to accomplish two or three tasks. Then a $ 47 per month plan allows for ten hours of use per month. Finally, a plan at 100 dollars allows 100 hours of use.

But after a first year dedicated to the launch and development of its solution, our comapny is already planning other developments. Many clients ask the startup team if they cannot complete the assigned tasks themselves. ”  We realize that the problem of SEO is time” , notes the founder, who ”  already knows that we will have to, not pivot, but expand the offer by offering a managed service”  where employees trained in the tool will be put in direct contact with customers.

Compared to competitors like Ahrefs, Moz or SEMrush (for which uses certain APIs), whose functionalities can prove to be “  very technical” , the Romain Brabant start-up highlights the turnkey aspect of its solution. For the latter, the solutions mentioned above can ”  confuse” . So much so that a company must end up hiring an SEO expert, ”  which we do not necessarily have the means” . Conversely, SEO services would allow everyone to “  put their stone to the building”  and to control and understand their SEO strategy while being guided.

Relevance and content, the future of SEO

The future of SEO lies for Romain Brabant in relevance and content: “  For a long time, we were able to get by with low-quality strategies to obtain links on the right and on the left. We were more focused on quantity than quality. The challenge today is quality. You have to create quality content that respects the audience. You should not publish for the sake of publishing and have content that nobody enjoys reading ” .

As for our company, the startup plans to remain bootstrapped, but it is not closing the door to possible funding to accelerate R&D or to join an accelerator in the United States (where the SEO market could be worth up to $ 80 billion. Its main objective today is to strengthen its teams with three developers and a data scientist, and eventually sales profiles.