Building a strong presence on Facebook is an essential part of any content marketing strategy. As more experts flock to social media to advertise, personalized audiences target users and make the right people see sure ads.

This tool allows you to create a personalized audience from your database and can be as much for those who follow you as those on an emailing list or interact with your brand.

This advertisement method has many advantages, which can go a long way in helping you define and improve your content by having a specific audience to focus your efforts on. Do you want to know more? Here we are to walk you through all the ins and outs of using Facebook Custom Audiences.

Here’s How to Schedule Custom Facebook Audiences

Why Choose Custom Audiences

Straightforward targeting of traffic is a popular practice in content marketing, although it is exactly the target marketing antithesis. Pure traffic is one way of describing consumers who are not yet informed about your brand or services. Turning these users into buyers is much more difficult because you need time to convince them that they want to put their money into you.

While there is an overwhelming amount of content on the web, this can be a major hurdle, especially for new businesses. This is when Facebook’s personalized audiences can lend a helping hand. This is smart to identify and attract new and old clients directly, with over 2 billion subscribers.

As mentioned, Custom Audiences are based on users who have previously interacted with your brand, whether that’s based on mobile phone numbers, email addresses, and other forms of interactions spotted on your pages.

This data will be linked to individual Facebook profiles, making this the preliminary step to creating personalized audiences. This will allow you to tailor your advertising to target a very small number of individuals – those who are most interested in what you have to offer.

The different types of personalized audiences on Facebook

There are different types in the universe of personalized audiences, and each of these has its purpose. Knowing which personalized audience to use for each specific moment will give you the best visibility as well as the best conversion rate.

An audience in the form of a contact list

This audience will use a list of both phone and email numbers pulled from your database. This list is manually downloaded from a CSV (Comma Separated Values) file and will consist of individuals who already know your brand, who have used your services, or purchased your products in the past. When choosing this contact list, you will need to target this audience to create more sales or continue converting them.

One way to do this is to get likes from people who have done business with you before. If you spend the time and energy nurturing positive relationships with these clients and providing them with good service, they will be more likely to do so.

An audience based on the interaction detected on your page

This option speaks for itself and depends on who has previously interacted with the content posted on your Facebook page on an earlier date. This type of personalized audience is the one that offers the most information, offering information based on more specificities. This includes personalized options to build an audience based on the individuals who have interacted with your videos, images, and other elements on your page.

This also includes people who clicked on one of your calls to action, who saved your posts, who messaged you directly, and ultimately those who viewed your page. This audience’s information is crucial because you already know what ads have worked in the past, allowing you to target accordingly.

Audience based on your website traffic

This custom audience only works if you have a custom audience pixel installed on your website, which collects information from people who have visited your site during a certain period. Another thing to remember about this plug-in is that they must be logged into their Facebook account anytime someone visits the page.

This audience is based on individuals who have visited your website but have not interacted more with your business. If they have been to your website, it is relatively fair to assume that they have interacted with your brand, and therefore, it would be a good idea to create an ad that includes a special offer aimed at them. Or to re-target them with content that will appeal to them.

Activity on the application

This audience is created based on what people are doing and where they are doing it, whether on their desktop or mobile device. People are gradually accessing their Facebook pages from their tablets. If your business is using an affiliate app, then you should use this targeting option. You can think about it as website traffic, and you can use it to re-target users.

There are several times when personalized audiences are beneficial, but it will always depend on your audience. If you want your ads to produce a clear goal, then targeting a personalized audience through Facebook is the right thing to do. If you are already working with a business page on Facebook, then you have nothing to lose by trying.

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